We're In Business To Grow Your Business(TM)
We have extensive B2B marketing success. We’ve generated millions of dollars in new sales opportunities for our Fortune 500 clients with minimal marketing investments.
Lead Dog has ground-level experience bringing new products to market and helping existing products grow marketshare. We craft our messaging with a deep understanding of consumer buying behavior.
At Lead Dog, we recognize that small businesses drive the economic engine. We work smartly to build your brand, without breaking your budget.
We’re experienced marketing professionals that understand your business objectives and your objectives are our objectives.
We’re not here to grow your marketing budget, we’re here to grow your business. We offer all the services that you have come to expect from agencies, except without the high costs. At Lead Dog, we have a different view. We have a proven process that puts the impetus on achieving your objectives.
Some insights that could help your business, even if you don't partner with us.
Email marketing is an integral part of companies’ marketing strategy. But ask yourself, are you canvassing your emails to your entire contact database, or are you smartly targeting your email messages by your prospects’ titles, industries, or activities? For most companies, the answer is “no” when it should be “yes.” If you’re asking what I[…]
Let’s face it, selecting the right marketing partner is tough. Choosing the wrong one can cause your organization to fall behind in meeting its annual growth plans. With so much pressure on CMOs and Marketing Directors in today’s complex business environment, it’s no wonder that the selection process becomes arduous and tedious. To ease the way, here[…]
Running A Business Is Challenging, Don’t Make It Impossible. Startups and small businesses–whether B2B or B2C–are usually run by do-it-yourself style people. They are hard working, proud individuals that know their business. For most, their business is 24/7, even if the operating hours are 9-5. While, this isn’t a bad thing, it doesn’t lend itself[…]
Content marketing, it’s the soup du jour in marketing. Ask almost anyone in marketing and they’re likely to recommend that you create content marketing pieces. But do you really know what content marketing is, or more importantly, how to produce it so that it gets you the desired results? According to the Content Marketing Institute,[…]
Grow Your Business Through Customer Retention Companies are always looking to lead generation marketing initiatives to grow their business. When I speak to them about their business/marketing goals and objectives, it’s always the same–increase sales through new business by x% to grow the company. Don’t get me wrong, new customers are vital to an organization (we’ll talk[…]
Lessons Learned From David Ogilvy Still Ring True David Ogilvy was an advertising legend, the “Father of Advertising,” easily on the Mt. Rushmore of the industry. His life spanned from 1911 to 1999, with his career spanning mostly from 1938-1973. His books were required reading in business, marketing and advertising classes. His advertising campaigns were iconic.[…]
Lacking Strategy Can Result In More Than Lagging Sales Startups, a key part of the economic engine, face many challenges as they begin. They are started by smart, entrepreneurial people that have either a great product or a great idea that solves an industry problem. Most times, these same entrepreneurs struggle with the marketing necessary to[…]
Are You Struggling With The Right Marketing Budget Allocation? Many businesses, whether large or small, often struggle with allocating the right amount to marketing. But how do you go about setting the marketing budget? Allocate too much, you probably won’t get the return on investment that you were hoping for. Allocate too little, you limit yourself from[…]
Let me tell you a story about a small family business. Simply put, it was a hot dog stand in the middle of a medium sized city. Business was good, in fact, it was booming for many years. After all, who doesn’t want a good hot dog? This hot dog stand used a variety of[…]