Lead Dog Marketing Consultants

Why Segmentation Matters In Email Marketing

Email marketing is an integral part of companies’ marketing strategy. But ask yourself, are you canvassing your emails to your entire contact database, or are you smartly targeting your email messages by your prospects’ titles, industries, or activities? For most companies, the answer is “no” when it should be “yes.” If you’re asking what I[…]

Lead Dog Marketing Consultants, Selecting the Right Marketing Partner

Selecting the Right Marketing Partner

Let’s face it, selecting the right marketing partner is tough. Choosing the wrong one can cause your organization to fall behind in meeting its annual growth plans. With so much pressure on CMOs and Marketing Directors in today’s complex business environment, it’s no wonder that the selection process becomes arduous and tedious. To ease the way, here[…]

DIY Marketing, Lead Dog Marketing Consultants

Why You Should Avoid DIY Marketing

Running A Business Is Challenging, Don’t Make It Impossible. Startups and small businesses–whether B2B or B2C–are usually run by do-it-yourself style people. They are hard working, proud individuals that know their business. For most, their business is 24/7, even if the operating hours are 9-5. While, this isn’t a bad thing, it doesn’t lend itself[…]

Lead Dog Marketing Consultants

Getting Results With Your Content Marketing

Content marketing, it’s the soup du jour in marketing. Ask almost anyone in marketing and they’re likely to recommend that you create content marketing pieces. But do you really know what content marketing is, or more importantly, how to produce it so that it gets you the desired results? According to the Content Marketing Institute,[…]

Lead Dog Marketing Consultants

Key To Your Business Growth Lies Within

Grow Your Business Through Customer Retention Companies are always looking to lead generation marketing initiatives to grow their business. When I speak to them about their business/marketing goals and objectives, it’s always the same–increase sales through new business by x% to grow the company. Don’t get me wrong, new customers are vital to an organization (we’ll talk[…]

Lead Dog Marketing Consultants

What’s Old Is New Again

Lessons Learned From David Ogilvy Still Ring True David Ogilvy was an advertising legend, the “Father of Advertising,” easily on the Mt. Rushmore of the industry. His life spanned from 1911 to 1999, with his career spanning mostly from 1938-1973. His books were required reading in business, marketing and advertising classes. His advertising campaigns were iconic.[…]

marketing strategy, startups, Lead Dog Marketing Consultants

Common Marketing Mistakes By Startups

Lacking Strategy Can Result In More Than Lagging Sales Startups, a key part of the economic engine, face many challenges as they begin. They are started by smart, entrepreneurial people that have either a great product or a great idea that solves an industry problem. Most times, these same entrepreneurs struggle with the marketing necessary to[…]

marketing budget, Lead Dog Marketing Consultants

Setting Your Marketing Budget

Are You Struggling With The Right Marketing Budget Allocation? Many businesses, whether large or small, often struggle with allocating the right amount to marketing. But how do you go about setting the marketing budget? Allocate too much, you probably won’t get the return on investment that you were hoping for. Allocate too little, you limit yourself from[…]

marketing in a recession, Lead Dog Marketing Consultants

Marketing in a Recession… Don’t Be Ridiculous

Let me tell you a story about a small family business. Simply put, it was a hot dog stand in the middle of a medium sized city. Business was good, in fact, it was booming for many years. After all, who doesn’t want a good hot dog? This hot dog stand used a variety of[…]

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