Digital marketing is an umbrella term for all of an organization's online marketing efforts. Businesses leverage digital channels such as Google, Bing and Yahoo search; social media; email; and their websites to connect with their current and prospective customers. Your digital marketing needs to be integrated to drive the results that you are looking to achieve. Lead Dog understands this impact better than anyone and has a clear picture of how each asset or tactic supports your overarching goals.
Contact us today to have us do an audit of your digital marketing. We'll give you our recommendations as to how to most effectively adjust your campaign to maximize your results.
Here's a great list from HubSpot of some of the most common digital marketing assets and tactics :
Here’s a quick rundown of:
- • Your website
- • Blog posts
- • Ebooks & whitepapers
- • Infographics
- • Interactive tools
- • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
- • Earned online coverage (PR, social media, and reviews)
- • Online brochures and lookbooks
- • Branding assets (logos, fonts, etc.)
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords. (Complete our PPC Campaign Questionnaire and we'll make the recommendations that will get you better results.)
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example, Facebook advertising and Instagram advertising.
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.