Lead Dog Marketing Consultants

Why Segmentation Matters In Email Marketing

Email marketing is an integral part of companies’ marketing strategy. But ask yourself, are you canvassing your emails to your entire contact database, or are you smartly targeting your email messages by your prospects’ titles, industries, or activities? For most companies, the answer is “no” when it should be “yes.” If you’re asking what I[…]

Lead Dog Marketing Consultants

Key To Your Business Growth Lies Within

Grow Your Business Through Customer Retention Companies are always looking to lead generation marketing initiatives to grow their business. When I speak to them about their business/marketing goals and objectives, it’s always the same–increase sales through new business by x% to grow the company. Don’t get me wrong, new customers are vital to an organization (we’ll talk[…]

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