Lead Dog Marketing Consultants

Why Segmentation Matters In Email Marketing

Email marketing is an integral part of companies’ marketing strategy. But ask yourself, are you canvassing your emails to your entire contact database, or are you smartly targeting your email messages by your prospects’ titles, industries, or activities? For most companies, the answer is “no” when it should be “yes.” If you’re asking what I[…]

Lead Dog Marketing Consultants

Getting Results With Your Content Marketing

Content marketing, it’s the soup du jour in marketing. Ask almost anyone in marketing and they’re likely to recommend that you create content marketing pieces. But do you really know what content marketing is, or more importantly, how to produce it so that it gets you the desired results? According to the Content Marketing Institute,[…]