Lead Dog Marketing Consultants, Selecting the Right Marketing Partner

Selecting the Right Marketing Partner

Let’s face it, selecting the right marketing partner is tough. Choosing the wrong one can cause your organization to fall behind in meeting its annual growth plans. With so much pressure on CMOs and Marketing Directors in today’s complex business environment, it’s no wonder that the selection process becomes arduous and tedious. To ease the way, here[…]

DIY Marketing, Lead Dog Marketing Consultants

Why You Should Avoid DIY Marketing

Running A Business Is Challenging, Don’t Make It Impossible. Startups and small businesses–whether B2B or B2C–are usually run by do-it-yourself style people. They are hard working, proud individuals that know their business. For most, their business is 24/7, even if the operating hours are 9-5. While, this isn’t a bad thing, it doesn’t lend itself[…]

Lead Dog Marketing Consultants

Key To Your Business Growth Lies Within

Grow Your Business Through Customer Retention Companies are always looking to lead generation marketing initiatives to grow their business. When I speak to them about their business/marketing goals and objectives, it’s always the same–increase sales through new business by x% to grow the company. Don’t get me wrong, new customers are vital to an organization (we’ll talk[…]

Lead Dog Marketing Consultants

What’s Old Is New Again

Lessons Learned From David Ogilvy Still Ring True David Ogilvy was an advertising legend, the “Father of Advertising,” easily on the Mt. Rushmore of the industry. His life spanned from 1911 to 1999, with his career spanning mostly from 1938-1973. His books were required reading in business, marketing and advertising classes. His advertising campaigns were iconic.[…]

marketing strategy, startups, Lead Dog Marketing Consultants

Common Marketing Mistakes By Startups

Lacking Strategy Can Result In More Than Lagging Sales Startups, a key part of the economic engine, face many challenges as they begin. They are started by smart, entrepreneurial people that have either a great product or a great idea that solves an industry problem. Most times, these same entrepreneurs struggle with the marketing necessary to[…]

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