Lead Dog Marketing Consultants

Why Segmentation Matters In Email Marketing

Email marketing is an integral part of companies’ marketing strategy. But ask yourself, are you canvassing your emails to your entire contact database, or are you smartly targeting your email messages by your prospects’ titles, industries, or activities? For most companies, the answer is “no” when it should be “yes.” If you’re asking what I[…]

marketing strategy, startups, Lead Dog Marketing Consultants

Common Marketing Mistakes By Startups

Lacking Strategy Can Result In More Than Lagging Sales Startups, a key part of the economic engine, face many challenges as they begin. They are started by smart, entrepreneurial people that have either a great product or a great idea that solves an industry problem. Most times, these same entrepreneurs struggle with the marketing necessary to[…]

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